Available Here is Ways to Say Zero

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When someone else publishes your book then it is their marketing machine that gets it in front of the public. I do a Facebook page which for a time is effective but what I learned is your life moves on. You have to pay bills and buy food. It takes a marketing machine to help maintain a presence.  In a week after a publisher has released your book on your own if you have maintained a credible presence on the web you can get it on the first page of Google Search Results. Facebook, LinkedIn, Pinterest, Instagram, and Twitter are all legitimate ways to get your book in front of people. What you are hoping for is someone tags your book with your name and title and it makes it easier on the query box search to find you. It starts with your book title and your name. You may have to put author (your name) to make it appear. That is how it starts unless you hire a digital agency.

Let us take a look.

Query box put Ways to Say Zero  Mary Page

gsr wts0.png

You can see I have Amazon, Barnes & Noble, my accounts such as Google+, my publisher for this book Guardian Angel Publishing, a group I joined Books of Excellence for “The Grand New Delhi Escapade” and my LinkedIn account.  Being in the first 5 on Google means I am credible and trustworthy and those sites are good links. Eventually the Facebook account I created for my character Zero will come to the first page but you have to get people to click there as in LIKE it. I have never discovered the secret for getting Twitter to the front page.

Now let us use the same query and look at Google Images. I want my Zero character recognized. As of yesterday enough people and enough bots viewed my book so the image shows in the number one spot if I am giving the exact query “Ways to Say Zero Mary Page.”

wtsz google images.png

Let’s change-up a bit and see what happens. Guardian Angel Publishing is added to the query. Now we have Ways to Say Zero Mary Page Guardian Angel Publishing

wts0guardian angel.png

Guardian Angel Publishing marketing machine appears and my book is available at KMarts. Number one spot on Google. So I called my Mom and my son. No close KMarts exist near me in Houston. The page says temporarily unavailable…

Kmart wts0.png

My BOOOOOK is at KMART!!!!!!   At least online, so I asked my Mom in a couple of weeks to wander over to KMARTS in Crystal City, Missouri and see if it is on the shelf. The book is print by demand which is common but if someone demands it they will print 5 to 10 copies and put on the shelf. I want a picture of that. I tell my son I will send the picture, and I want that at my funeral. My book is on KMART. I could be a blue light special. It amuses me.

This query  for images Ways to Say Zero Mary Page Guardian Angel Publishing pulls up thisgap images.png

Not the number one spot, but it is in the first line and my LinkedIn pic and my Books of Excellence pic pull up as well as my The Grand New Delhi Escapade book on Books of Excellence. On the 4th line  Guardian Angel Publishing images of my book site shows where my eBook is for sale so  I will watch that over the next few weeks. If it rises then I have e-book sales happening.

What I have not figured out is the synonyms. If someone types in the query box a math concept book about zero, zero, math literature book about zero, educational book about zero my book does not pull up but others do that have been on the market much longer. I suspect that is where sales come in. If people buy the book then the book can be found by synonyms otherwise it will be top-selling books in that category. This is why I say the digital marketing machine becomes important. AS powerful as Amazon and Barnes and Noble are the book does not appear in searches when I use synonyms or broader categories. In the search engines it is not enough.  It starts counting links and clicks at that level I suspect. So if you want to check how well a digital marketing firm is working for your product query the synonyms and see what pops up.

Here is a list of where my book is available presently.

https://www.amazon.com/Ways-Say-Zero-Mary-Page/dp/1616338423  that is globally in most places where Amazon is

http://www.barnesandnoble.com/w/ways-to-say-zero-mary-page/1126261306  Where a nice professional review that I did not pay for exists https://readersfavorite.com/




http://www.booksofexcellence.com/page.html where one of my other books is but it is such a lovely place and Bonnie gives new authors the royal carpet treatment


https://readersfavorite.com/book-review/ways-to-say-zero  this is the book reviewer site. They review books for free, showcase your book, and do a radio button to a link for sales.

Compare and Contrast

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Courtesy of http://www.flickr.com by Pascual Lopez

Marketing a book feels like a walk in the jungle with lions, tigers and bears in the bushes looking for an opportunity to minimize your needs and over maximize theirs. But the Internet is a wild wooly place with more good than not so good. White hat (ethical practices) tactics win in the long run but maintaining that at times becomes difficult. Many people help along the way with their blogging, comments, chats and general articles across the Internet. Most only ask you to pay it forward to someone else, give credit where credit is due and update them if you find something that works. A variety of services exist to fit any budget whether a package deal or by pieces.

What I Have Learned

For us do it yourselfers who patchwork together a marketing plan that is part services and part our own creativity the Internet is a lifesaver. The Big 6 (Publishers like McGraw Hill, HarperCollins) have huge marketing machines. A handful of writers make it and are chosen. For them it is a grand excursion but it leaves out the thousands of other writers whose book is high quality and a possibility as well. The proof is the rise of self publishing even on Amazon.com. Most writers love to write, are compelled to, and would do it whether they ever got paid. Bills have to be paid, and food put on the table. Room at the table exists for many more and be able to make a living say $30,000 to $60,000 which most of us Americans do just fine on.

How the Campaign Goes

My book came out in late May. It took till the middle of July to get the full marketing machine in swing online. This is the first prime Christmas buying season I have experienced as a writer marketing a book. Fortunately, I practiced FaceBook ads, Google ads, and LinkedIn Ads in the summer reading season and learned much. So this round I knew a more personal touch was called for. I like that better any way. It bothers me people buy my book and I don’t get to thank them. Most people work hard for their money, and I truly do appreciate when they spend it on my book. On Facebook as someone clicked the like button I would write a simple note like I use to do my children in my classroom. Naming them by name, sincerely thanking them, and tried to say something to make them smile. It is one of those things your parents teach you. “Say thank you for the gifts or someones niceness.” My friend, Rajiv Karran, who inspired me has a saying he does every morning. He says “I thank you, thank you, thank you and accept the gift for today.” A grand reminder that life is about thanking and giving blessings what ever your faith is or not.

That is what writing is __a gift. A chance to say thanks, to point out paths, to express a philosophy, to share ideas, and to work on issues whether they are yours, society’s or a groups. If you give a gift you always get it back in some way. For this season that recognizes giving, may you be generous, may you help someone one along their chosen path, and may you never forget the people who got you there whether it was extremely unforgettably pleasurable or even if it wasa bit  mean and nasty (just do not pass those negative methods on to someone else make pleasurable ones).

Have grand escapades of the holy light kind and if that is not your cup of tea then do random acts of kindess.

Mary Author of The Grand New Delhi Escapade