Compare and Contrast

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Courtesy of http://www.flickr.com by Pascual Lopez

Marketing a book feels like a walk in the jungle with lions, tigers and bears in the bushes looking for an opportunity to minimize your needs and over maximize theirs. But the Internet is a wild wooly place with more good than not so good. White hat (ethical practices) tactics win in the long run but maintaining that at times becomes difficult. Many people help along the way with their blogging, comments, chats and general articles across the Internet. Most only ask you to pay it forward to someone else, give credit where credit is due and update them if you find something that works. A variety of services exist to fit any budget whether a package deal or by pieces.

What I Have Learned

For us do it yourselfers who patchwork together a marketing plan that is part services and part our own creativity the Internet is a lifesaver. The Big 6 (Publishers like McGraw Hill, HarperCollins) have huge marketing machines. A handful of writers make it and are chosen. For them it is a grand excursion but it leaves out the thousands of other writers whose book is high quality and a possibility as well. The proof is the rise of self publishing even on Amazon.com. Most writers love to write, are compelled to, and would do it whether they ever got paid. Bills have to be paid, and food put on the table. Room at the table exists for many more and be able to make a living say $30,000 to $60,000 which most of us Americans do just fine on.

How the Campaign Goes

My book came out in late May. It took till the middle of July to get the full marketing machine in swing online. This is the first prime Christmas buying season I have experienced as a writer marketing a book. Fortunately, I practiced FaceBook ads, Google ads, and LinkedIn Ads in the summer reading season and learned much. So this round I knew a more personal touch was called for. I like that better any way. It bothers me people buy my book and I don’t get to thank them. Most people work hard for their money, and I truly do appreciate when they spend it on my book. On Facebook as someone clicked the like button I would write a simple note like I use to do my children in my classroom. Naming them by name, sincerely thanking them, and tried to say something to make them smile. It is one of those things your parents teach you. “Say thank you for the gifts or someones niceness.” My friend, Rajiv Karran, who inspired me has a saying he does every morning. He says “I thank you, thank you, thank you and accept the gift for today.” A grand reminder that life is about thanking and giving blessings what ever your faith is or not.

That is what writing is __a gift. A chance to say thanks, to point out paths, to express a philosophy, to share ideas, and to work on issues whether they are yours, society’s or a groups. If you give a gift you always get it back in some way. For this season that recognizes giving, may you be generous, may you help someone one along their chosen path, and may you never forget the people who got you there whether it was extremely unforgettably pleasurable or even if it wasa bit ¬†mean and nasty (just do not pass those negative methods on to someone else make pleasurable ones).

Have grand escapades of the holy light kind and if that is not your cup of tea then do random acts of kindess.

Mary Author of The Grand New Delhi Escapade

The Grand Debates: Publishing Between Authors, Publishers and Book Sellers

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Mary Page

Mary Page

Novelist The Grand New Delhi Escapde at SBPRA

I participate in different discussion groups on the net. I am in SBPRA’s ¬†Publish On Demand Group. The Question was asked

Traditionally Published Authors want to Self-Publish and Self-Publishing Authors want Traditional Contracts.. go figure!

http://www.digitalbookworld.com/2013/marketing-for-the-long-haul-the-shifting-ground-of-book-pr-in-2014/?et_mid=652831&rid=240997522

The article does a grand job of explaining the ins and outs of both ways. It has been an us versus them battle but more and more authors are seeing that using both routes offers the best chance making a living and keeping both sides honest in the process. The group is by invitation. I cannot post the information shared. It is a shame though because many have grand marketing ideas. I will post my response since I believe in transparency where ever possible.

Responses

Lovely author

Kharis MaceyKharis

Kharis Macey

Author/Writer/Producer at Kharis Macey Works, LLC

Hi Robert, I find this article very interesting and could only imagine how it would feel to be handled by a traditional publishing company. That is to say, so much promotion and marketing responsibilities would be taken off my shoulder. I guess, in the long run, the positive of this change would be less stress physically and psychologically. Financially, I believe you’d end up gaining or spending the same amount of money to get your name and work before the public. I recommend other authors read this article; therefore, I’ve posted to a variety of groups. Thanks! Kharis Macey

 

Mary Page

Hmmm I think you need to do both if you have the opportunity. No one can predict which route will make the most sales. Talking to people about your book whether in a bookstore, while eating, at church, in line at the grocery store, to the neighbors, at Art League, at college courses, at choirs, at the library, family and friends and then using social media to expose your book far beyond the local area or your inner contacts gives it a better chance of getting known. Social media is often more than a one time chat. I find with it people come back over and over again to discuss the book, share information about things for another book, future writers checking on how to publish or what publisher you use. Other publishing routes gets it out there faster and you have try some things to get it noticed. Traditional you depend on everyone else to do that until they tell you who, what, when and where. Other publishing routes you chose how to do it while traditional you are locked into their marketing machine. In the other routes you do not have to do the same old process. You can try new things and new ways, find niche markets no one else has tried since selling more frequently in smaller quantities than traditional marketing makes your book a long term investment and then adding other books increases the traffic on all the sites. Only a consumer knows why they make the purchase and the reasons or even why larger groups decide to take a chance and buy in quantity. The authors at the LongRidge Writers Group that I am a part of say similar things even though they have sold book after book. Traditional it takes at minimum $10,000 or more to get a book out there and a long wait period. Other routes with social media as a support for a fraction of the cost you can get the book exposed to many markets and add in an entity like SBPRA plugged into the Ingram system you get the best of both worlds with a reasoanble cost. I like finding new ways and venues at my age. Have awards in my other careers, top of my field, and top level in money done by someone else’s rules. This time I did my way and by my choice.